亚马逊广告的新功能可能被很多人忽略了，就算看到也没怎么使用。当你创建商品广告，手动投放的时候会出现以下界面：
这个是可以按订单数量来推荐关键词，也可以按点击次数来推荐关键词。
这个功能的作用是什么：1.避免人为主观选词，很多人选词就是觉得好就加觉得不好就不加，没有数据支撑，但是你通过这个功能之后，可以让系统帮你选出出单多的词，点击次数多的词。
2. 广告根据目的选词，一般新品阶段在乎点击率可以选点击次数多的词，产品发展期在乎订单可以选订单数量多的词。或者直接上来选订单数量多的词也行。
关键词的IS指标和IR指标是什么意思呢？
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